What is SEO?

Search Engine Optimization is one of the most important aspects of online marketing.  In an earlier post I talked about branding yourself online using a blog.  Well, if no one ever sees that blog then it is really not very helpful.  In addition to your blog, you need to have a webpage or capture page where you can send people to that contain the product or service that you are marketing.  Just as you want people to find your blog you also want people to find your marketing website.

There are two ways to help people find your website through Google. … Read the rest of this entry »

The History of Advertising

Advertising has been a way of sharing ideas and getting the “word out” about products and/or services from the beginning of time, or at least since we have been trying to communicate.  The first signs of advertisement can be dated back almost 25,000 year ago on the walls of the caves in the hills of France.  These were Stone Age people advertising the hunting prowess to their fellow hunters.  Moving ahead in time to Babylon around 3500 B. C., sketches where drawn on soft clay tablets and set with a runner to advertise to the neighboring clans letting them know what they had to trade or other descriptive information.

… Read the rest of this entry »

Success in an MLM Business

So, you want success in an MLM Business?  Well, you can have it with the right tools and training.

You may be thinking something like this: … Read the rest of this entry »

Duplicatable System

How many times have you heard that in the MLM industry that you have to have a duplicatable system?  This will ensure that you can train your new recruits the best way to build their business.  We assume that everyone should be able to build a business the way we have.

Well, I am now of the opinion that it is not so much about having a duplicatable system, as it is … Read the rest of this entry »

Different Buying Personalities

There are many considerations to think about when you are marketing and selling.  It does not matter if you are doing this in a brick and mortar operation or an online business.  A major consideration is the buying personalities of your target market.

It is important in any sales situation to be able to figure out which category your potential client is in.  There are five categories, as well as many sub categories, but I am only going to talk about the top five.

The first one is the apathetic buyer.  This person is completely negative and it does not matter what you say or do they are not going to buy.  It is best to figure this one out early, and politely excuse yourself from their presence as soon as possible, no need to waste your time!

The analytical buyer is… Read the rest of this entry »