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  • Data Collection – The Evolution of Network Marketing

    Posted on Timeless Kathy Sammons 22 comments

    The evolution of network marketing continues to happen and it is getting more and more fun.  People are no longer willing to consume a product that someone says is good for them and will do XYZ, and start selling it.  As Internet Marketing grows, people are exposed to a lot of different types of companies and different types of products.  In this post I am going to explain where I see these changes happening.

    Avon was at the very beginning of the wonderful thing we call network marketing, all the way back in the 1890′s.  In the 1940′s most of the new direct sales/network marketing companies sold household products or natural vitamins, such as the ones from Shakley, which are still around today.

    As Americans started aging in the 1990′s and we became more health conscience, there were more and more wellness products sprouting up every day.  Every type of juice, pill and powder can be found in abundance.  From the Acia Berry of Brazil to the Aloe based products of Hawaii, they are everywhere.

    Now I am seeing a shift to more intellectual products, ones that are computer based, such as data collection, personal and business training and development, and even personal finances.  Another trend is towards commodities such as, gold and silver.  I see us moving into the golden years (no pun intended :) ) of network marketing.

    Because these companies are making money and are becoming very popular, and people see how well they are doing, there are going to be copy cats.  As always it is in your best interest to preform your due diligence in researching the company and product.  Many times these copy cats are not well thought out or well developed.  They are created on the fly by people that just see an opportunity to take advantage of the situation.

    These copy cats many times make it very easy to sign up.  That is, for free!  Well, we all know that free never pays out.  How can it?  When they “launch” they will come asking for money, but for what?  Be cautious when looking at companies like this.  It is best to get a second opinion from someone that you trust and check it out on MLMWatch.org (although the information on this site is a little dated and is focused on MLMs selling wellness products) or you can check with MLMWatchdog.com.

    So, as this evolution continues be reminded to ask lots of questions and search upline to find where the money is.  Once you find it, ask what it will take to get there.  You have to know when you can expect a return on your investment and then, when you will actually turn a profit.

    Keep your eyes open for more of these data collection companies to come along.  This is the information age and data is king.  Data has always been in great demand and the use of network marketing to do the collection is a trend that I see just starting and one that will continue far into the future.

    What do you think?  What kind of data collection do you see that can be converted to an MLM?  Remember there needs to be some sort of product to be a legitimate MLM.  Leave your comments below.

    Kathy Sammons

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    If you want to work with me, learn how to generate leads, and become successful in your online business I can be reached at 314-882-7622.  The training that I provide is extensive and unparalleled in the online marketing industry.  Hundreds of Internet entrepreneurs  have achieved success in their online business with this training in the last year, now it is your turn. Online Success For You

    • http://www.carlosanastacio.com/ Carlos

      Kathy,
      I have to agree with you, money doesn't disappear it just changes market and the new trend seems to Gold and Silver . I think you brought up some interesting points and would love to hear from more people on this subject.

    • http://www.kathysammons.com/ Kathy Sammons

      Thanks for coming by, I appreciate your comments. I also am looking forward to hearing more about this topic.
      Thanks,
      Kathy

    • http://zackcovell.com/ Zack Covell

      Kathy,

      I also perceive a technology sort of shift in the MLM industry moving away from consumables into commodities and/or information products.

      Thanks for the resource and sharing your thoughts about changes in our industry.

      Zack
      I wrote about something similar too.

    • jeffmitchell

      I am definately going to go along with Zack on this one, the majority of American people are getting consumer concious and most families cannot afford to pay xxx amount a month over their budget when things take time to really build a business. More will move to service based, info based and asset based companies.

      Jeff Mitchell

    • http://meetyole.com Yo Le

      Kathy,nnI agree with everyone else here. The industry is evolving as a whole and you even evolve with it or get left behind. nnGreat post!nn- Yo

    • http://twitter.com/garrettcanhelp Garrett Miller

      Nice post, Kathy. A lot of sketchy business goes down in our industry… Thanks for those links.nnGarrett

    • linusruzicka

      Kathy,

      As we have learned over the last few years, it is always better to educate your self before you try and preach to others about your opportunity.

      The same thing comes into play when you research whichever company you decide that you want to join.

      The two resources you provided are very good.

      I would recommend to avoid doing a google search on different companies – unless it is for finding their direct web address.

      There are a lot of marketers out there ranking on Google who are using misleading headlines like “Company XYZ Scam” or “Read this before joining company XYZ”

      Due diligence is a MUST in this business.

      Linus

    • http://www.kathysammons.com/ Kathy Sammons

      That is a great point about using Google to search for the company name. Many people who do not know that, start feeling like they are getting pulled into something that is not well founded. I have had to explain to several people that have not been on the internet to see those marketing tactics used, that they are just that marketing tactics used by the author to generate leads to whatever they are doing.
      Kathy

    • http://www.kathysammons.com/ Kathy Sammons

      Thanks for your note Garrett, appreciate you coming by.
      Peace…
      Kathy

    • http://www.kathysammons.com/ Kathy Sammons

      I am into evolution because the alternative is to become like the Dodo birds. For your reference: http://www.thejunglestore.com/Dodos

    • http://www.kathysammons.com/ Kathy Sammons

      Thanks Jeff, hopefully we can find businesses that will satisfy and help those that are just barely making it. But you have to work for it to make it happen. Those that are willing to do what it takes will find success.
      Peace…
      Kathy

    • http://JohnStoneBlog.com John Stone

      Kathy,

      Yes I believe people are moving more to value business versus FREE hype businesses.

    • katherinedroguett

      This is so interesting Kathy!

      I do believe that people have to do their due dilligence before they decide to join a Network Marketing company. There are so many companies launching every single day on the net which require no INVESTMENT and promise GREAT RETURNS!

      Katherine

    • http://www.kathysammons.com/ Kathy Sammons

      Great minds think alike!!!
      Peace…
      Kathy

    • http://www.kathysammons.com/ Kathy Sammons

      So true, so true…
      Kathy

    • http://www.Bertmcclure.com/ Bert

      This is an interesting topic I never took too much time to think about Kathy. Makes a lot of sense.
      I appreciate your insight!

      ~Bert

    • http://www.kathysammons.com/ Kathy Sammons

      Thanks for stopping by!!!
      Peace….
      Kathy

    • http://www.cassiestrom.com/ Cassie Strom

      Hey Kathy!
      Great Advice and thanks for sharing those links :)

    • billpalte

      Hey Kathy,
      I believe there are many possibilities that COULD be built into an MLM. The largest challenge will be to have a product or service that is unique AND can't be purchased locally. Many of the “new” MLM's are just taking a current product and trying to make a “business model” by charging outrageous prices…and these will fail.

      Excellent post and great food for thought.

      To Your continued Success,
      Bill

    • http://www.kathysammons.com/ Kathy Sammons

      Great comments Bill. I agree with you on all points, a lot of the current companies are just rehashing the same old formulas. Data collection, commodity sales and internet based technologies are up and coming.

      Thanks for stopping by.
      Kathy

    • http://www.kathysammons.com/ Kathy Sammons

      Thanks for the comments Zack, a lot of moving and shaking in our industry!!!!
      Peace…
      Kathy

    • bobhoward

      I have to agree that consumables are on the way out. Like anything else it will take time for this to happen but I agree with the change. I also switched to a Gold and Silver business for this very reason. I think you will see more a more companies head this way.