The evolution of network marketing continues to happen and it is getting more and more fun.  People are no longer willing to consume a product that someone says is good for them and will do XYZ, and start selling it.  As Internet Marketing grows, people are exposed to a lot of different types of companies and different types of products.  In this post I am going to explain where I see these changes happening.

Avon was at the very beginning of the wonderful thing we call network marketing, all the way back in the 1890’s.  In the 1940’s most of the new direct sales/network marketing companies sold household products or natural vitamins, such as the ones from Shakley, which are still around today.

As Americans started aging in the 1990’s and we became more health conscience, there were more and more wellness products sprouting up every day.  Every type of juice, pill and powder can be found in abundance.  From the Acia Berry of Brazil to the Aloe based products of Hawaii, they are everywhere.

Now I am seeing a shift to more intellectual products, ones that are computer based, such as data collection, personal and business training and development, and even personal finances.  Another trend is towards commodities such as, gold and silver.  I see us moving into the golden years (no pun intended ) of network marketing.

Because these companies are making money and are becoming very popular, and people see how well they are doing, there are going to be copy cats.  As always it is in your best interest to preform your due diligence in researching the company and product.  Many times these copy cats are not well thought out or well developed.  They are created on the fly by people that just see an opportunity to take advantage of the situation.

These copy cats many times make it very easy to sign up.  That is, for free!  Well, we all know that free never pays out.  How can it?  When they “launch” they will come asking for money, but for what?  Be cautious when looking at companies like this.  It is best to get a second opinion from someone that you trust and check it out on MLMWatch.org (although the information on this site is a little dated and is focused on MLMs selling wellness products) or you can check with MLMWatchdog.com.

So, as this evolution continues be reminded to ask lots of questions and search upline to find where the money is.  Once you find it, ask what it will take to get there.  You have to know when you can expect a return on your investment and then, when you will actually turn a profit.

Keep your eyes open for more of these data collection companies to come along.  This is the information age and data is king.  Data has always been in great demand and the use of network marketing to do the collection is a trend that I see just starting and one that will continue far into the future.

What do you think?  What kind of data collection do you see that can be converted to an MLM?  Remember there needs to be some sort of product to be a legitimate MLM.  Leave your comments below.

Kathy Sammons

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If you want to work with me, learn how to generate leads, and become successful in your online business I can be reached at 314-882-7622.  The training that I provide is extensive and unparalleled in the online marketing industry.  Hundreds of Internet entrepreneurs  have achieved success in their online business with this training in the last year, now it is your turn. Online Success For You

Social networking is a main stay of many businesses today.  It is essential to online marketing success.  I have gathered some tools that might help you keep track of all your different social networking sites.  Below I have listed some of the different ways that you can keep in touch.  Everyone has different needs so I have included a variety of social networking tools…

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Here is the Facebook Toolbar.  This will help you keep track of Facebook and  log on easily.  It will let you know how many messages, friend requests, pokes, group requests etc.  You can even search Facebook from this tool bar.

http://developers.facebook.com/toolbar/

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Put Facebook and Twitter right on your desk top.  This makes it easier to keep up with what is going on in your accounts.  This way you will not have to sign up to each one every time you want to see what is going on.  You can even post to both of them at the same time.

http://seesmic.com

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With this little tool you can post pictures right to your Facebook account from you desktop.  This one also allows you to keep track of your Facebook account

http://www.adobe.com

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There are so many things to see on Facebook it is sometimes good to know what is going on and then choose to look at them or not.  This is a quick way to see who is posting on your wall and who is sending you messages and more.

http://fbquick.com/

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If you want all of your social networks in one place, this is the tool for you.  It will display Facebook, Twitter, MySpace, and Linkedin all on one screen.  You can then tweet and post on Facebook at the same time and follow the response.  You can express yourself and keep up with liked minded people that are spread out over the whole  web.

http://www.sobees.com/

I look forward to seeing you on Facebook, follow me below and let’s stay in touch.  To see more tools that I use click this link and find the best online marketing training around.  http://www.MLMSuccessForYou.com

Kathy Sammons
Internet Marketing Coach
Phone: 314-882-7622
http://www.kathysammons.com

Contact Me:
EMail Me

In my blog I talk about internet marketing, debt reduction and personal development.  Today I am adding something about personal development, an area that we should all be active in.

Within each of us is a core belief that our words speak volumes about who we are. Can you honestly say to yourself that you always keep your word?  Do you let yourself slide when you make a commitment to others and yourself.  Do you make up excuses that make you feel better, even though deep down you really don’t feel good about not keeping your word?  It is always so easy to say you will do something and then at the last minute say you’re tired, you don’t have time to do the thing you said you would, you claim that it is unimportant now, and on and on as the excuse train of not following through takes off from the station of your mind, and you justify your decision to not keep your word.

Where do you find yourself not following through on what you say? Can you see a pattern in this behavior? The very fact that you commit to something will set in motion a series of events that will always lead to a fulfillment of a thought, as long as you Become One With Your Word and follow through on what you say.  This is the law of commitment.  Become what it is YOU want to be, and what you want will always be YOU.

This lack of follow through is not an isolated incident, we all do it. The good news is that we all have the power of choice to make the decisions that support us staying in integrity with ourselves and others. It is when you keep your word that the power of being who you are shines through. There is a beauty and magnificence of following through on what you say that sets in motion a creative process that brings forth all the excellence that you are. To be a person of his or her word is one of the most desirable things anyone can do.

Become One With Your Word in all you do and watch as everything around you seems to blossom and grow, because you are watering the garden of your LIFE with integrity, commitment, and an unstoppable determination of success. You are standing up for who you are.

If necessary, I hope that this raises your awareness of your commitment habits.  I am sure that most of us could use some motivation to take a look at how we operate.  I will leave you with a quote, although I am not sure where it came from, I though that it fit this post very well.

“When you keep your word, the doors to all we need to create the life we desire, magically open up because the message the universe hears is one of truth, integrity and a boldness in claiming your destiny… there is a certainty in your presence to become that which you say, that is infectious.”    Author Unknown

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I AM a keeper of my word in all I do
I follow through on what I say
The power of my word fuels my journey
I create everything I say through the choices of what I say
I know that I AM blessed with magnificence and excellence
Today is another great day
I knowingly Become One With MY Word always.

It’s your day…MAKE IT A GREAT ONE!

Become One With Your Word

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Keep your head up and keep pressing on,

Kathy Sammons

Online Marketing Specialist

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If you want to work with me, learn how to generate leads, and become successful in your online business just call me, 314-882-7622.  The training that I provide is extensive and unparalleled in the online marketing industry.  Hundreds of Internet entrepreneurs  have achieved success in their online business with this training in the last year, now it is your turn. Online Success For You

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]]> http://www.kathysammons.com/personal-development-become-one-with-your-word/feed 24 http://www.kathysammons.com/seo-starting-blocks http://www.kathysammons.com/seo-starting-blocks#comments Thu, 17 Dec 2009 04:16:57 +0000 admin http://www.kathysammons.com/?p=353

In my last post about SEO there were many tips about what constitutes SEO.  I also mentioned that there was a lot to learn and really understand about SEO so that we can build a site that is effective in terms of Google search rankings.

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Although I can give you the SEO starting blocks, there are people that have studied this for years and have more of a handle on what really works versus what doesn’t.  So, when you can help you  should, but when you know you have reached the peak of your knowledge you should refer.

Please look at the banner below and see what these guys have done.  They are very serious about this stuff, it is what they do.  So, I feel very comfortable sending you to them so that they can lead you further down the road.

I hope you find exactly what you are looking for,

Kathy Sammons

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If you want to see how the top producers use SEO, Brand themselves and have Great Success online you have to check out the powerful training that is at: MLM Success

Search Engine Optimization is one of the most important aspects of online marketing.  In an earlier post I talked about branding yourself online using a blog.  Well, if no one ever sees that blog then it is really not very helpful.  In addition to your blog, you need to have a webpage or capture page where you can send people to that contain the product or service that you are marketing.  Just as you want people to find your blog you also want people to find your marketing website.

There are two ways to help people find your website through Google. … One is Pay Per Click search or the paid advertising that is on the right side of the Google search page results, and the other is the organic search results which are what are on the left side of the page.

It is on the left side where SEO (Search Engine Optimization) comes into play.  Rather than pay to get your site on the first page of Google, you need to optimize your website so that Google sees it as relevant.  This relevancy will put you on the first page for your key words if … the sun is shining, all of the planets are exactly aligned and you are projecting pure thoughts.  But seriously, it does seem that you have about that much control of it!  You may even feel powerless, but you are not, you just need to learn what makes Google find you and “see” you as valuable and relevant.

There are some things that you can do to your site that are extremely important to do, and I will list those here, but something that you need to know is that this only accounts for around 25% of what Google is looking at in terms of your site.

This is what Google is looking at:

1. The Page Title – It should focus on your keywords
2. Your URL – It should also focus on your keywords
3. Headings – You should have several
4. Text – To look for content and how the text is formatted, such as the emphasis put on bold type words etc.
5. Description – It should be relevant to the page

The other 75% of the decision is made from the off page, or links to your website/blog.  This is harder to control but obviously very important to figure out.  First Google looks at you site to evaluate how important or relevant your site is and gives it a score.  This score if from 0-10.  Something that is interesting about this scales is that it is exponential, that is to say, that it is more difficult to go from 6 up to 7 than it is to go from 3 up to 4.  So, the higher you go the harder it is to move up.  For Google to decide to move you up or not, they are looking for what other people think of your site.  If others are linking to it then they see it as a recommendation.  To get those links you need to promote your site through other sites.

There are many ways to do this, but you should probably start with the website directories.  Look around until you find ones that looks like they are in good shape and maintained.  Another way is to partner with other companies or sites that you do business with and have them link back to your site.

To have your site linked back to, it has to have good content and you have to be active.  So now we are back to the basics, you want to have content on your site that is interesting and/or helpful, this will cause people to link back to your site.  To be active you need to be on social sites, reading and posting in other blogs, answering questions in forums or even in wikis.  You could even send out press releases about an event or new product that you have.

Finally just a few other pointers, each key word needs its own page, do not put all of your key words in one post and then send all your traffic there.  Your posts should be specific to the key word.  It is not the length of the post that matters on your blog but the number of pages.  If you want to use flash on your website, some is OK.  However, do not use it a lot, Google can not read the flash so it does not add to the site in terms of Google ranking.  Lastly, where you host your site does not matter, it is all about the URL.  There is a lot to learn and it is best to find a good resource and study it well.  Now go get optimized!!!

I hope that you found this helpful, leave me a comment and let me know.

Kathy Sammons

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If you want to see how the top producers use SEO, Brand themselves and have Great success online you have to check out the powerful training that is at: MLM Success

Advertising has been a way of sharing ideas and getting the “word out” about products and/or services from the beginning of time, or at least since we have been trying to communicate.  The first signs of advertisement can be dated back almost 25,000 year ago on the walls of the caves in the hills of France.  These were Stone Age people advertising the hunting prowess to their fellow hunters.  Moving ahead in time to Babylon around 3500 B. C., sketches where drawn on soft clay tablets and set with a runner to advertise to the neighboring clans letting them know what they had to trade or other descriptive information.

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We can also look to Egypt, about 1100 B. C. where an Egyptian aristocrat sent out a notice on papyrus that one of his valuable slaves had run away and he is offering a reward for his return.  Papyrus was used for centuries as a precursor to the newsprint of today.  The advent of the town crier was a big step forward.  He added flare and excitement to the advertisement, in addition to making it more accessible to the general public.

As we move forward, we see the collapse of the Roman Empire and with this a reduction in the amount of writing, yet the crier continued to be a great source of information.  This information was disseminated to the public by an organized body of advertisers and employees of the state.   Each has his own peculiar call and when heard, people would come running from their homes to hear.  These criers had exclusive rights to news of auctions and other sales.  The crier made it easier for the public to hear about upcoming weddings, Christenings, and  funerals, as well as, letting people know about royal decrees, and the offering of products and services.

During the Medieval times, the English medieval guilds and the large city companies used the equivalent of the now popular poster boards.  The industries of the time, the weavers, goldsmiths, potters all developed attractive signs to be displayed on the front of their stores to draw the attention of the people passing by, not unlike the store front signs of today.

Then came the printing press, William Caxton brought the first printing press to England in 1477, and before long all the businesses and even the churches had signs posted on the doors and windows.  In 1632, Nathaniel Butter started the Weekly News in London and he posted the first ad, but the first publication to get paid for an ad was Mist’s Weekly Journal.  Not until Sir Robert L’Estrage saw the “writing on the wall” with his three publications, (1669), did advertising really begin as an industry.

In America, being a virtual duplication of England, we carried on with the same traditions, the criers, poster ads and periodicals.  In 1704 the American Weekly was founded, it was 74 years later that the first daily newspaper came along.  The first magazine appeared in 1741 in Philadelphia.  So, as these different types of media came into being, more people were looking to them for useful and pertinent information.  A very interesting note about adverting and magazines is that advertising in magazines was looked down upon by the public and businesses alike.  It was looked at, as not only un-valuable, but as an object of contempt.

Not until 1870 when Scribner’s finally decided to include advertising in its magazine did others join in and start generating ad revenue for themselves.   The value of this advertisement can be seen in hindsight in a most remarkable way.  In 1870 the average life span was 45 years old.  Then in large part because of the advertising of sanitary and health building products and the new ideas presented in the widely disseminated periodicals, by 1930 the average life span had increased to 60.  That means that over a 60 year period the average life span increased by 15 years.  That was a remarkable advancement in the well being of the citizens of this nation.

As we know deceptive and harmful advertising was, of course, prevalent at times, however, the benefits to the mass public were such that the value of advertising was accepted by both businesses and consumers alike.

Advertising has grown to such heights that in 2007 total U.S. advertising spending was over $150 billion.  It is quite apparent, that advertising is here to stay, and that, in truth, it is a benefit to both parties involved.

Kathy Sammons

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Want to see how Kathy teaches people to generate leads and become successful in their MLM business?   Get your DVD now at Conquer The Internet Hundreds of Internet entrepreneurs  have achieved success in their MLM business with this training in the last year, now it is your turn.

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So, you want success in an MLM Business?  Well, you can have it with the right tools and training.

You may be thinking something like this: …

You have a business opportunity that you like and it is going alright, but you just would like to be more successful.  You have been online for awhile and you feel like this is where you want to market.  You are on Facebook, Twitter, Myspace and other sites like you should be and you are talking to people, but you still want more.

If that sounds like you or someone in your organization I have some good news for you!

If I could show you a system that will educate and train you and your leads to be successful online, do you think you might be interested?

What if I let you try it out first for 14 days for a buck, are you curious yet?

Here is some of the background for this system. You may have heard of  Mike Dillard, he is one of the online gurus.  He has over 100,000 people on his list of leads, can you image that!  Well this system blueprint is his brain child and three other gurus took that blueprint and developed this system that is creating many more successful leaders online everyday.

I cannot put in words the quality of this training.  The new and different techniques that the members of this system have added in the back office make this system the best source on the internet.  I know that is saying a lot, but that is a fact.

So, now just click this banner and sign up for your trial period.  I will be shocked if you do not find exactly what I have told you and more.

To your success,

Kathy Sammons
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How many times have you heard that in the MLM industry that you have to have a duplicatable system?  This will ensure that you can train your new recruits the best way to build their business.  We assume that everyone should be able to build a business the way we have.

Well, I am now of the opinion that it is not so much about having a duplicatable system, as it is … about having a variety of different marketing methods available for your new recruit to choose from.  The duplicatable system assumes that we are all good at the same things and we all learn in the same manner.

So, a multifaceted system would seem like a better choice.  This system should have a wide variety of marketing methods.  If you choose to market online there is a plethora of methods to choose from.  You may be good at writing, so article marketing is a good choice.  If you are good at speaking then you can use YouTube to do your presentations and get your message out.  There is a method for every person out here.  More important than duplicating your system, is to help your new recruits figure out that they want to do in a short amount of time and then make sure that they stay focused on it until it works for them.  If you are going to do article marketing you cannot give up after you put out a couple of articles and do not get any leads.  It is about consistency and long term effort.  It will pay off down the road and for a long time to come.

I am not sure why it is such a mantra in this industry because of all the big successful groups out there, they all did it differently.  So, why should we think that we have to all do it the same.  The important thing is to get going right away and stay committed to what you choose.

To your success,

Kathy Sammons

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Let me know if this was helpful or just share your opinion, leave a moment here:

There are many considerations to think about when you are marketing and selling.  It does not matter if you are doing this in a brick and mortar operation or an online business.  A major consideration is the buying personalities of your target market.

It is important in any sales situation to be able to figure out which category your potential client is in.  There are five categories, as well as many sub categories, but I am only going to talk about the top five.

The first one is the apathetic buyer.  This person is completely negative and it does not matter what you say or do they are not going to buy.  It is best to figure this one out early, and politely excuse yourself from their presence as soon as possible, no need to waste your time!

The analytical buyer is… all about the details.  They like to know exactly how it all works.  They want to know everything and they are not concerned with the amount of time that you have to spend telling them.  If your product is more nuanced it is going to be very difficult to sell to them.  However, if your product is based on facts and figures then you are in luck!

Another buying personality is the emotional, relationship-oriented buyer.  They are more concerned about what other people’s reaction to the product is.  They want to know how it is going to effect others, as well as themselves.  They want to make sure that this purchase will not have a negative effect on the people around them.  They are very interested in testimonials, so make sure you have those available.

Then there is the entrepreneurial, practical and task focused buyer, they just want the bottom line.  How is this product going to benefit me, just give me the facts, that is all they want.  If you can show them the main benefit directly they will probably buy on the spot.

Finally is the self-actualizing buyer who knows exactly what they want and what they want to pay.  They are usually already looking for that product and if you have it, they are gong to buy.  We all wish we could see more of these I am sure!

It is a learned skill to be able to figure out which one of the different buying personalities your potential client has.  You can not sell all people the same way and the sooner you figure that out the more sales you will be able to make.  This is done through asking questions.  The first part of your sales presentation should be focused on these questions and figuring out what type of buyer they are and what, if any, emotional hot buttons they have.

With the exception of the analytical buyer, the buying decision is an emotional one.  Spending the time to make sure they know that your product has the highest quality on the market, without making an emotional connection is a waste of time and effort.  Focus on asking them questions and creating an emotional connection, and you will be on your way to closing all the sales you want.

Happy trails…..

Happy sales…..

Kathy Sammons

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Let me know if this was helpful or just share your opinion.  Tweet it to your followers and help them understand the different buying personalities.

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Branding yourself online is one of the best ways to succeed in online sales.  We only need to look at the branding done by all of the product and service companies that we buy from today to see how important this is.  These companies have spent millions of dollars on finding the best way to brand their product so that people will relate to it, will want it, and will buy it.

The branding done by multi million dollar companies… is not any different than what you need to do for yourself online.  To start this branding you need to have a vision.  What is it that you will be offering, what will set you apart?  With this vision then you can lay out your branding and marketing plan.

There are some must have tools to ensure successful branding:

1. A personal blog  It should read, YourName.com
2. Social networking sites. Such as: Facebook, MySpace, Twitter, YouTube, Direct Matches
3. Article marketing
4. Ezine advertsing
5. PPC marketing
6. SEO for you site
7. Customizable websites and capture pages (not replicated sites)

Another key to all of this is to have each of these tools working together.  It is much like a spider web where each one is tied to another, which is tied to another, and they are all surrounding that entity called you.  It is through all of these strings that you will be seen online as someone that can be trusted and is worth looking into.  Once that starts, the ball will continue to roll as long as you are an active participant.

Online branding has become a catch phrase on the internet, but it should not be taken lightly.  This is how many people online have become successful.  One person that has done this very well is Mike Dillard.  He started working in the MLM industry like most of us, doing meetings, calling friends and family, etc.  Then he started online and learned what I am telling you.  He now has a data base of over 100,000 people that he markets to whenever he wants.

This is what you have to do, you have to get out there and let people know who you are.  If you do not have your own material to market there is plenty out here.  Find what makes you click, but first find something that works.

I hope this is helpful and you begin to see the power behind branding yourself online.

Be positive – you are what you think, and you do have a choice!

Kathy Sammons

Let me know if this was helpful, leave a comment.

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If you want to see how the top earners are branding themselves and are creating success,

click the banner to find out.

For more assistance with your business online check out the other posts here.