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  • Mobile Media Marketing How Quickly Are You Moving?

    Posted on Timeless Kathy Sammons 43 comments

    Social Media To Mobile Media

    iZigg Mobile

    Mobile Media Marketing

    We are all aware of  the use of social media to connect businesses and their customers.  If you have a business and you have not developed a way for your customers to connect with you, at the very least through Facebook and Twitter, you are behind the times and losing out on those valuable connections.  These connections enable you to stay in front of your customers online, where many of them are.

    Not too long ago this was all new to businesses, but businesses quickly figured out that they had to move to Social Media advertising to stay connected with their customers.  Now, the next step is already here, businesses are again moving to embrace this new wave in customer connectivity, Mobile Media Marketing.

    Mobile Media Marketing

    Mobile Media Marketing is connecting with customers through their most prized possession, their cell phone.  When Navteq, a leader in digital map technology, surveyed consumers about location based ads, seventy-eight percent of consumers welcome these ads on their mobile devices when it can guide them to nearby retailers and offers.

    In addition, 42 percent of participants that were exposed to a brand, recalled seeing that brand, and 31 percent who reported seeing  mobile media marketing on their device clicked that ad for information to nearby locations.

    So, how are most companies using mobile marketing?  Simple, they compose a message of  160-characters or less that includes something of value from their company or a chance to win XYZ, send it out to their opt-in list and voila’ –  you have just  reached out to your most valued asset your customer,  instantly.  The uses of text message advertising are endless: timely promotions, contests, special offers, feedback, holiday greetings, just to name a few.

    Mobile Media Marketing and the Customer

    The key to this type of advertising is the instant gratification that your customers get, along with the opportunity to truly connect and engage with them at a much higher level than ever before.  This is the 4G of marketing and sales!  People are looking down … down at their cell phones, iPads and lap tops.  This is where you need to be, right in front of their eyes, again, giving them instant gratification.

    Another key to mobile media marketing, is that it is permission based.  Along with that comes a much greater consumer response and instant connection with your new customers.  If you are not using this type of advertisement you are losing out on one of the greatest connectors ever.

    Some statistics that are very compelling are: SMS text messaging is the most widely used data application in the world, with 2.4 billion active users, or 74% of all mobile phone subscribers.  Eighty Six percent of Americans own mobile phones, 68.7 million are frequent text users.  Ninety Seven percent of text messages are opened within an hour of being received.  In 2008, 4.1 trillion SMS (Short Message Service) text messages were sent, many using short codes (More on short codes in my next post).  Mobile Media Marketing has become a massive commercial industry, worth over 81 billion dollars globally as of 2006.  America is now embracing this trend at break neck speed!

    When you see the way society has embraced and moved toward this technology, you can’t help but get a glimpse of where we are headed, that is towards greater business and customer interaction.  No longer are the big billboards drawing the eyes but the advertising that is in the palm of the consumers hands.

    Mobile Media Marketing, the new wave of advertising is here, you better grab a board!!!

    Kathy Sammons


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    For more on mobile media marketing go to Izigg Mobile

    • http://topsy.com/www.kathysammons.com/mobile-media-the-revolution?utm_source=pingback&utm_campaign=L2 Tweets that mention Mobile Media The Revolution | Kathy Sammons — Topsy.com

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    • http://www.kathysammons.com/ Kathy Sammons

      I am glad that you came by, for some reason I am just seeing this comment and I wanted to let you know that I did not just ignore you!!!! Thanks so much for coming by. Mobile Media is truly the wave of the future!nthanks again,nKathy Sammons

    • http://www.kathysammons.com/ Kathy Sammons

      I am glad that you came by, sorry for the late response. I am not sure what happened, just wanted to let you know that I did not just ignore you!!!! The wave is here and iZigg is the wave maker, so grab you board!! :) nKathy Sammons

    • http://topsy.com/www.kathysammons.com/mobile-media-marketing-how-quickly-are-you-moving?utm_source=pingback&utm_campaign=L2 Tweets that mention Mobile Media Marketing The Revolution @ Kathy Sammons — Topsy.com

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    • http://kevinderoo.com Kevin DeRoo

      Hey Kathy, again I enjoyed your site today!nnWow, 86 percent of Americans own a Cell Phone, that’s incredible! Just think of the possibilities. Mobile Media Marketing is something that I will need to look into further.nnThanks for sharing this Kathy.nnKevin.

    • Jorge

      Thanks for sharing this great article Kathy. Mobile marketing is flexible, allows you full control and lets you conduct your promotions in laser targeted fashion.

    • http://www.belinda-cunningham.com Belinda Cunningham

      Thanks Kathy, not sure if it is just that I am a baby boomer or not but it would annoy the heck out of me to get txt message advertising on my mobile. I, as yet don’t get any. Are you telling me that people actually buy from this type of advertising? May have to change this old mindset then.nBelinda

    • http://www.kathysammons.com/ Kathy Sammons

      Along with what you said it is highly effect too.rnThanks for coming by,rnrnKathyrnBranding Yourself

    • http://www.kathysammons.com/ Kathy Sammons

      The great thing about our marketing is it is permission based. That means that you have to first request that we send you a text by sending us a text requesting it. By doing that, when you get a text from your favorite restaurant then you are not irritated because you are expecting it. If your favorite store was having a huge sale and they let you know ahead of time so that you can get there for early special prices and you were going there anyway that day, I can’t imagine that you would be irritated! :) You cannot spam like in email, or you will be shut down by the FCC. So that is why it is good marketing and once people understand that they can’t wait to get going with it.rnrnThanks for coming by,rnrnKathyrnBranding Yourself

    • http://www.kathysammons.com/ Kathy Sammons

      Thanks for your note I was also amazed at the stats for phone usage. There are actually more cell phone users than there are computer users and with this generation email is passu00e9, they will only read their test messages…. Mary Meeker of Morgan Stanley says her team expects mobile data traffic to increase by almost 4,000 percent by 2014. That means that email advertising will become less and less effective and text message advertising and mobile advertising will become more effective. rnrnThe wave of things to come….rnKathyrnBranding Yourself

    • Anonymous

      Hi Kathy, mobile marketing seems to be gaining momentum. I’m starting to see it all over the place. Traditional local businesses will benefit greatly from mobile marketing. Keeping their prospects and customers updated with their special offers, promotions and deals.nnBefore people jump on board, then must have a product and know exactly why they are doing it. I see so many people buying products which they just can’t seem to fit into their existing business model.nnThanksnGavin

    • http://www.kathysammons.com/ Kathy Sammons

      I know what you mean, that is why I work with businesses to find a good fit for them. I also help them with Google Local search so if texting does not fit then I can at least help with their local and mobile search. It is fun helping these businesses move into the mobile arena… that is where the future marketing is going to be most effective.rnrnThanks for coming by,rnrnKathyrnBranding Yourself

    • http://www.clarekelway.com Clare Kelway

      Hi Kathy,nAs you know, I am aware of mobile marketing. it is gaining momentum and I think it is very relevant for the entertainment industry including restaurants, sports events, music concerts. I just couldn’t get to grip with it for me. I found it annoying and I think marketers much be very careful when using people’s mobile phones for marketing. it is a much more intimate space than your email in-box and could turn people off as much as keep them interested. nhowever, I do believe this is to stay and will grow exponentially in the years to come whether we like it or not. nI wish you continued success with this. nClare

    • http://www.ishouldhavelistenedtomymother.com Legal Nancy Burke Barr, JD

      Hi Kathy,nnBoy, you are really on top of a very hot trend. Good for you! It looks like you have a lot to teach us. I see how it fits really well with the local business model. How do you see this coordinating with internet marketing? I am very interested to hear your take on this.nnThanks for keeping all of us Internet dinosaurs current! ; )nnHugs, nnMentor Mama

    • http://www.kathysammons.com/ Kathy Sammons

      Clare, thanks for stopping by. I understand how a person may be irritated by just getting random marketing texts. The way that we do it with our businesses is that we provide a permission based connection between the business and its customers. When they receive a text from their favorite store because they requested it and then are told about how to save money I believe that changes the whole picture.rn rnThanks again,rnrnKathy Sammons

    • http://www.kathysammons.com/ Kathy Sammons

      I am glad that you asked about how this coordinates with internet marketing. First of all the idea behind building a thriving business is building a list. Well that is the same with text marketing. Instead of building and email list you are building a texting list. You can send out alerts to remind your people about upcoming webinars or scheduled calls. You can send prospect the same thing, plus new promotions etc. One person you might know that uses it is Nicole Cooper. Text “nicolescooper” to 90210 to see the updates that she sends. She is rocking with it.rnrnAny other questions just call me at 888-660-0940rnrnKathy

    • http://www.marketingdirectsales.com Janette Stoll

      Hi Kathy,nnExcellent post and so detailed on mobile marketing. I definitely think it should be a part of someone’s overall marketing. My experience with it has been people randomly texting me and one in particular had this cumbersome way of opting out which I did not like at all. It said to go on this site to remove yourself. I’m not going to do that! :) . Opt-in out should be as easy as an autoresponder i.e. Aweber.nnI use texting often to stay in touch with business associates and partners. nnThanks for this great post.nnJanette Stollnhttp://www.marketingdirectsales.com

    • http://www.kathysammons.com/ Kathy Sammons

      Sorry to hear that you had a bad experience with text… but I guess there is always someone out there that won’t follow the rules and provide a good support system for their product.rnrnI love text and I am having a lot of fun sharing it with businesses in St. Louis.rnrnThanks for coming by,rnrnKathy Sammons

    • Anonymous

      Hi KathynThis is a very intriguing market.WeI worked with Brian Underwood 8 years ago, and know he is a pretty savvy guy! Mobile marketing is extremely hot, and I don’t have to look further than upstairs to my teenager’s bedroom, where she is texting 24/7!! It IS the way she and her generation communicates and assimilates what they like, trust etc. Other than youtube and facebook!! Kathy..you are smart!nLaura & Larry Morrisn

    • http://www.kathysammons.com/ Kathy Sammons

      Well, I am not sure how smart I am but I did figure out that this is something that is only getting bigger and bigger. I read today that mobile surfing is going to outpace desk top internet use by 2015!rnrnThanks for coming by, I appreciate it.rnrnKathyrnrnhttp://www.TextingToConnect.com

    • http://legitimatehomebusiness.us Mike Sweeney

      Kathy,nnYou make an interesting and great point here on mobile media. How quickly we have become adapt to the cell phone media in our lives. Everything can be done on the go now and the virtual office can now be found anywhere.nnThanks for the info.nnMike Sweeney – TSA

    • http://www.kathysammons.com/ Kathy Sammons

      Mike thanks for coming by. Yes, the adoption rates of text marketing is running at top speed. I read the other day that smartphone deliveries are going to outpace pc deliveries by 2012, amazing! rnrnKathy Sammons

    • http://pulse.yahoo.com/_GW7MTELAUTYKHSEDAY2OHNJEJM Angela

      Hi, Kathy,nI am moving very slowly into mobile media marketing. Thanks for this blog post. I know I need to pick up the pace of learning this technology, and this is just the nudge I need. Thanks a bunch.nAngelan

    • http://twitter.com/EmmaDThomas Emma Deborah Thomas

      Hi Kathy,nnOh my – mobile advertising does seem to be huge! Advertising leaves no stone unturned!!nnI am very happy to hear that it’s permission based – I think, in that case, it’s a very fair way of getting the word out!nnPersonally, I’m not a great phone user – I generally leave it lying around (to the annoyance of my partner and friends)! Terrible I know but I guess my personal space is important and my mobile phone makes me feel like I’m never truly alone! nnMobile advertising is going to be massive I’m sure – even here in Portugal companies are using it and I must admit, when my partner gets a text about a sale on in one of our favourite shops, we are pleased to know about it!nnKind regards,nnEmma :-)

    • http://www.kathysammons.com/ Kathy Sammons

      Thanks for stopping by. You are probably one of the few people that do not know where their phone is all the time.. :) I can appreciate you needing your personal space though.rnrnYes, I believe that Mobile Marketing is going to take off, I just read that smart phone shipments just outpaced PC shipments!! I believe that is a tell tale sign.rnrnThanks again for coming byrnrnKathy Sammons

    • http://www.kathysammons.com/ Kathy Sammons

      Angela, the great thing about this is that it is very easy, there really is not much to learn. For instance, can you send a text? Can you read a text? Can you share that text or take it to a retailer and show them the text? Can you login to a website pick a group and type up a text message and press send? Wow!!! You are already trained. That is the beauty of it, very simple.rnTake Care,rnrnKathy Sammons

    • http://www.maggielancy.com/ Time and Financial Freedom

      Great post.nIt is so funny, I am so progressive with alot of things, this is not one of them.nI use my cell phone for emergencies and trips.nThanks for sharing this.nI know this is the future.

    • http://www.kathysammons.com/ Kathy Sammons

      Thanks for the note.. and yes that is funny that you only use it for emergencies and trips. I used to be like that but that was back when they came in a travel bag carrier… LOLrnrnTake care,rnKathy

    • http://linneakline.com Linnea

      Hi Kathy,nMobile marketing does definitely seem to be catching on. You should be positioned well at this point. Some demographics still don’t use a lot of text messaging however, so I’m not sure it will catch on across the board for a little while yet. It’s a super technology if your audience participates!

    • http://ChristineCaseyab.com/blog Christine Casey

      Hi Kathy ~ My current view on this is pretty much the same as what Maggie Lancy stated…yes, I am one of those who does not yet own an android phone, so using my phone to connect thru social media is not something I’ve done yet…I’m sure I’ll get there though soon enough ;-) Christine

    • http://www.automarker.net social bookmarking

      Great post Kathy. I am getting a lot of requests for mobile sites. One of the features that I build into every site now, is the ability to click on the phone number of the business and have the phone automatically dial that number. Very powerful tool for local business owners.

    • http://twitter.com/tristanazcona Tristan Azcona

      Great Post! Thanks for discussing and given the statistics on the feasibility of mobile marketing. I know it for a fact because I have my iphone with me 24/7 and it definitely gets my attention. nThis is already the gateways to a new horizon.

    • http://meetbethallen.com Beth Allen

      Thank you for sharing such a detailed post on the power of mobile marketing, Kathy. I have heard some buzz about it, but haven’t experienced it much. Until I moved just 3 weeks ago, I really didn’t use my cell for much, aside from personal use when out and about. Now I’m exclusively using my cell, so paying a lot more attention!nnI’m glad to hear that this is permission based marketing ~ I can really see this getting spammy and out of hand. I’ll have to experience this before I can form much more of an opinion. I appreciate the information!

    • http://www.kathysammons.com/ Kathy Sammons

      This is a lot of fun sharing this new technology with people but not all of them “get it” right off.nThere is certainly some education that goes along with this.nThanks for coming by,nKahty

    • http://www.kathysammons.com/ Kathy Sammons

      Ya it is not for everyone, but those that are into it, there are many way to connect with them. The percentages just keep climbing!!nThanks for coming by,nKathy

    • http://www.kathysammons.com/ Kathy Sammons

      You are so right, once they realize what they can do with a mobile site or mobile marketing their minds start racing and that is why it is taking off like it is. nTake care,nKathy

    • http://www.kathysammons.com/ Kathy Sammons

      I am glad that you got something from this post. You are right people are certainly paying attention to what is on their mobile and they are welcoming the increased connection with companies that they want to do business with.

    • http://www.kathysammons.com/ Kathy Sammons

      Yes it is important that it is permission based, because it is about gaining a persons patronage not just selling to them. You have to have that connection to get their business.nIt is a great connector when used properlynKathy

    • http://www.kathysammons.com/ Kathy Sammons

      Thanks for coming by Willena. There still are people out there like you :) :) but they are certainly not in the majority.nnHope you learn some new things from this post.nnKathy

    • http://twitter.com/AskKim Kimberly Castleberry

      Kathy, given your in depth experience with mobile marketing what do you know about stopping sms spam? The amt of sms spam I get these days reminds me of the old fax machine spam, where people had realized they cant stop it! What tips are there for addressing that?

    • Anonymous

      Great information Kathy. Melissa Parrish, analyst of interactive marketing at Forrester Research in New York, says u201cMobile is poised for major investment in 2011 because case studies expose a healthy marketing channel, innovations have gained traction and consumer mobile usage is skyrocketing.u201d So, it’s official. Mobile is here to stay and I believe it is ready to explode. Good that you are on the cutting edge of marketing, Kathy!nnHere’s the article. http://bit.ly/MobileHasArrivednnBottom line? If you are a business and have been wondering about whether or not to implement a mobile strategy, think no more! Start putting together a strategy…today!

    • http://www.kathysammons.com/ Kathy Sammons

      Thank you so much for the comment. You obviously have noticed the huge movement in this area.rnYes, it is here and now and will only become more pervasive in the market place.rnThanks for the link.rnKathy

    • http://www.kathysammons.com/ Kathy Sammons

      Kimberly the marketing that we do is all permission based. If you are getting unwanted text messages the is very unfortunate and illegal. You have to read the fine print when you get one of those. If you reply then you are accepting the charges in some situations. If it does not say anything like that then you can reply “stop all” or “quit all” and that should take you off of any list that you are on with that short code. Let me know if you have any more questions.nKathy