Mobile Media Marketing How Quickly Are You Moving?Posted on Timeless 43 comments
Social Media To Mobile Media
We are all aware of the use of social media to connect businesses and their customers. If you have a business and you have not developed a way for your customers to connect with you, at the very least through Facebook and Twitter, you are behind the times and losing out on those valuable connections. These connections enable you to stay in front of your customers online, where many of them are.
Not too long ago this was all new to businesses, but businesses quickly figured out that they had to move to Social Media advertising to stay connected with their customers. Now, the next step is already here, businesses are again moving to embrace this new wave in customer connectivity, Mobile Media Marketing.
Mobile Media Marketing
Mobile Media Marketing is connecting with customers through their most prized possession, their cell phone. When Navteq, a leader in digital map technology, surveyed consumers about location based ads, seventy-eight percent of consumers welcome these ads on their mobile devices when it can guide them to nearby retailers and offers.
In addition, 42 percent of participants that were exposed to a brand, recalled seeing that brand, and 31 percent who reported seeing mobile media marketing on their device clicked that ad for information to nearby locations.
So, how are most companies using mobile marketing? Simple, they compose a message of 160-characters or less that includes something of value from their company or a chance to win XYZ, send it out to their opt-in list and voila’ – you have just reached out to your most valued asset your customer, instantly. The uses of text message advertising are endless: timely promotions, contests, special offers, feedback, holiday greetings, just to name a few.
Mobile Media Marketing and the Customer
The key to this type of advertising is the instant gratification that your customers get, along with the opportunity to truly connect and engage with them at a much higher level than ever before. This is the 4G of marketing and sales! People are looking down … down at their cell phones, iPads and lap tops. This is where you need to be, right in front of their eyes, again, giving them instant gratification.
Another key to mobile media marketing, is that it is permission based. Along with that comes a much greater consumer response and instant connection with your new customers. If you are not using this type of advertisement you are losing out on one of the greatest connectors ever.
Some statistics that are very compelling are: SMS text messaging is the most widely used data application in the world, with 2.4 billion active users, or 74% of all mobile phone subscribers. Eighty Six percent of Americans own mobile phones, 68.7 million are frequent text users. Ninety Seven percent of text messages are opened within an hour of being received. In 2008, 4.1 trillion SMS (Short Message Service) text messages were sent, many using short codes (More on short codes in my next post). Mobile Media Marketing has become a massive commercial industry, worth over 81 billion dollars globally as of 2006. America is now embracing this trend at break neck speed!
When you see the way society has embraced and moved toward this technology, you can’t help but get a glimpse of where we are headed, that is towards greater business and customer interaction. No longer are the big billboards drawing the eyes but the advertising that is in the palm of the consumers hands.
Mobile Media Marketing, the new wave of advertising is here, you better grab a board!!!
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For more on mobile media marketing go to Izigg Mobile