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  • Success in an MLM Business I

    Posted on Timeless Kathy Sammons 19 comments

    There are four structural pillars to creating success in an MLM business.  Under each of these pillars are a variety of different methods to obtaining success.  These methods form the matrix of the actions that are necessary.  Each action is important and needs to be done consistently over a period of time.  These pillars are, lead generation, lead conversion, training, and retention.

    The first pillar is… lead generation.  There are two main categories of lead generation, there is face to face, or off line lead generation, and online lead generation.

    Face to face marketing starts with your warm market, this is your friends, family, co-workers.  For many people this just comes naturally and they are very successful.  Every day you should have a set number of contacts that you need to make in order to keep your pipeline of prospects full.  The need for outside networking is huge.

    The second category of lead generation is online marketing which has some similarities to off line marketing.  The main difference however, is in the way that you find people to talk to.  You have to develop an online personality and brand yourself. This is a very important step and something that very few online marketers do.  This can help set you apart from the rest of the pack.  In order to do this branding you need a website, such as a blog, it would be great if you could use your name as the website name.  You want to attract people to you, to your site, this is the key to lead generation and online success in an MLM business.

    OK, so now you have leads, now what?  What good are leads if you cannot convert them into paying customers or new signups for your business?  Once you are talking to them, whether you can convert them or not will depend on how you move forward.  (Be aware of the different buying personalities).  This is going to be the same whether you are using online or offline lead generation.  Your sales training and/or skills are going to play a key role.  The key is to engage people.  Once you are engaged it is time to get excited and move toward some type of close!!

    There are many different closing techniques that you should know.  You can learn these from teachers like Brian Tracy, Mark Victor Hansen, Roger Dawson, Sandlier Sales Institute, as well as others.  Not every sales situation is going to warrant the same closing technique, so you need to have several in your mind and be able to move into the one that will work best.  Do not fail to learn this, find a good source such as the trainers at www.nightingale.com, some of which I have listed above.

    The last two pillars, training and retention, can be talked about together, because without one you cannot have the other.  The funny thing about the MLM industry is that although it is about sales, very few people that are involved have had any sales training.  So, how do you train someone to do something in a short amount of time that can take years to develop?

    There are different schools of thought here.  Many MLM sales teams preach that you have to have a duplicatable system.  Many have been taught to have a system that everyone in their organization uses.   Well, not everyone learns the same and not everyone is good at the same thing.  The solution to the problem is to have several techniques and good training on them, then you can personalize the sales method based on each person’s set of skills.  But, you have to have a system in place to do this training.  If your company does not have one then you can look online for one of the MLM lead generation training suites.

    When it comes to retention, suffice it to say that if you do not have good sales training you will not have retention.  The reason why you would have retention is because people are successful.  Without personal success in whatever MLM you are in, your recruits will not hang around long.

    In summary when you are building your team there is a lot of things to consider.   The first is how are you going to get your leads?  When you have a lead, it is important to make sure that they are qualified.  The next thing is converting that lead to an associate and following through with the training.  This training structure should allow for them to choose what bests suits their style.  And finally, retention is achieved by having the other three pillars firmly in place.  That is how you will achieve success in an MLM business.

    I wish you great success and blessings on your day,

    Kathy Sammons

    ~

    Let me know if this post helped you in anyway, just leave me a comment so that I can provide the content that you are looking for.

    ~
    Attraction Marketing System

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    • Linus Ruzicka

      Great Kathy! Way to lay out a game plan that I still see some networkers not understanding yet.

      It is great seeing these 4 parts in place. Now we need to find a way for others to follow that formula in detail.

      ~Linus

    • Carlos

      Kathy it’s interesting how you gathered your facts and introduce them within this post.I’m looking forward to test your formula.

      Carlos

    • Jeff Mitchell

      Training is so utterly important to an organization. Too bad that the companies themselves will not pursue the “new school” strategies of online marketing and “old school” together. Their retention rates like you said would be much more solid and they could appeal to a much large distributorship.

      Great Post.

      Jeff Mitchell

    • Toby & Layla

      We totally agree Kathy!

      Doctors, Lawyers, and pro athletes all get massive amounts of training to make there big bucks, so why do 9 out of 10 Network Marketers think they can come into this Industry and make the NFL money with NO Training…

      Keep Up The Awesome Content…

      Toby & Layla

    • Bill

      Hey Kathy,
      I agree. Too many people come in with the “Get Rich Quick” mentality and then blame everyone and everything when they don’t strike it rich. They don’t seem to understand the business aspect. If don’t have quality people in your organization, you won’t have much of a business.

      Great information. This will make many people rethink their strategy.

      To Your Continued Success,
      Bill

    • John Stone

      Kathy,

      Great Info. Many new marketers never make it past the lead generating process and follow up with their leads. They seem to forget they are running a business.

      John

    • Yo Le

      Hey Kathy,

      This is great fundamental information on how to create success in MLM. Sometimes it amazes me how some people overlook things things and wonder why they are not getting the results they are looking for. You gotta learn the fundamentals.

      - Yo

    • Bert McClure

      Kathy,

      Your “Pillers Of Success” are exactly the foundational things that must be mastered or attrition will plague a person’s business. Wow have I learned the hard way on this.

      It’s funny how people will go through extensive training in many job fields but think they don’t need any for online sales. it is no different in mine and your opinion.

      Great insight,

      ~Bert

    • Kathy Sammons

      Hey thanks for stopping by Linus, it is all in the plan.
      Kathy

    • Kathy Sammons

      Thanks for stopping by.
      Kathy

    • Kathy Sammons

      I agree training is king…
      Kathy

    • Kathy Sammons

      Right on the money baby….
      Kathy

    • Kathy Sammons

      You are right, you have to be willing to learn the system and work it too.
      Kathy

    • Kathy Sammons

      I think that fear is a big factor. Fear is of the mind… get out of your mind and do what needs to be done.
      Thanks for the note
      Kathy

    • Kathy Sammons

      Back to the basics baby….

      Thanks for the note

      Kathy

    • Kathy Sammons

      I know what you mean, it is partially our fault. When I first got started in this industry I tried to sign up anyone that got excited about a new opportunity and did not do a good job of screening them. Now of course, I know what it takes and I do a better job of filtering out those that are not willing to put the effort in. We all live and learn..
      Thanks for your comment,
      Kathy

    • Nathan McClure

      I know I have to keep a proven game plan if I want to be successful in this industry. You have laid out that game plan in a very concise manner. Thanks

      Nathan

    • http://improvesales.guideshowto.com/profiting-after-the-sale/ Selling Guide

      So nice of you sharing this with us, i’m looking to improve my salesman skills so always on the hunt for new ideas and materials.