In the sister/brother (just trying to be fair) post Advanced Tools For Online Marketing Part 1 I listed some resources for outsourcing marketing tasks to enable you to be more efficient and effective in your marketing without working 70 hours a week.  As promised, I am now sharing with you Advanced Tools 2.

So, the next level is to have someone available to do customer service via a phone call.  Wouldn’t it be great to have a professional person call your potential clients to let them know how important they are to you, direct them to training that you provide, and get them started.

A possible scenario could be, the professional customer service assistant in your virtual office has helped set these clients up in their back office of My Lead System Pro, and these clients were already on their way to the next  step, marketing.  At that point they get the opportunity to get a personal phone call from you, the leader.

The advantages of this are numerous, first of all you would already know that they were willing to do the initial work, i.e. they were not “tire kickers.”  Secondly, they would be ready to start marketing.  Thirdly, having reached the marketing stage, utilizing affiliate tools provided in the sales funnel, they are already providing profit for you.

So, you may say that you are not there yet.  Well, there is no better time to plan than now.  To help you set your sites on the future I am providing some resources for you to put in your planning folder for when you are ready to use them.

For those of you that are ready to take that next step I hope that this is useful.

For more expert customer service or client contact help, the following four companies can offer you high quality assistance.

What makes the following companies interesting is the advent of cloud sourcing.  This is similar to outsourcing, in that you are going outside of your company to have a task preformed, but with cloud sourcing there is more emphasis put on using off-site computer services.  Cloud computing is simply the fastest way to generate high value from IT infrastructure, platforms, and software all delivered as a service.  Another great aspect of cloud computing is, if you your need increases, there are services available, that is, the scalability is virtually unlimited.

First we have LiveOps.  They deliver full-service outsourcing solutions that can meet any call center need. In addition to handling all call types, they offer on-demand access to expert services for a variety of inbound and outbound calls.

http://liveops.com/

• Inbound Direct Sales
• Commissioned Agent Services
• Casual Dining Services
• Customer Care
• Licensed Insurance Sales
• Outbound Consultative Sales
• Bilingual Phone Services (Spanish & French)

The second one is Alpine Access Consulting, a provider of a wealth of hands-on experience and current industry best practices that comes from 11 years of implementing more than 100 at-home programs.  They offer access to their extensive knowledge of proven at-home business processes, technologies, workforce management tools, knowledge management and talent acquisition.

http://www.alpineaccess.com/en/

Next is West Corporation, who pride themselves on providing a higher level of customer care.  They want to make a difference in your bottom line.  They are a leader in providing outsourced communication solutions.  West at Home utilizes thousands of home-based agents located across the country combined with the industry’s most robust and advanced infrastructure to deliver superior service to you and your customers.

http://westathome.com

Lastly, Working Solutions claim that their advantage is their extensive agent network, proven technology, unmatched knowledge and expertise, and their tenured management team.  They have worked with many industries, you can see case studies for each of those industries on their site.  They have what they refer to as agents on demand which are  highly educated home-based call center professionals that are trained and available, as needed for specialized industries.

http://www.workingsolutions.com/

So, there you have it, your future!!  There were some interesting aspects of outsourcing that I learned from collecting these sites.  One is, the age of cloud sourcing has arrived and the virtual office is more useful than ever.

Hope you find this useful, let me know by leaving a comment below.

Sincerely yours,

Kathy Sammons

To help you grow in your business here are a few books that I would suggest that you read.

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If you want to work with me, learn how to generate leads, and become successful in your online business you can send an email to kathy@kathysammons.com, please indicate in the subject line the that you are interested in joining me.  The training that I provide is extensive and unparalleled in the online marketing industry.  Hundreds of Internet entrepreneurs  have achieved success in their online business with this training in the last year, now it is your turn. Online Success For You

So, you want success in an MLM Business?  Well, you can have it with the right tools and training.

You may be thinking something like this: …

You have a business opportunity that you like and it is going alright, but you just would like to be more successful.  You have been online for awhile and you feel like this is where you want to market.  You are on Facebook, Twitter, Myspace and other sites like you should be and you are talking to people, but you still want more.

If that sounds like you or someone in your organization I have some good news for you!

If I could show you a system that will educate and train you and your leads to be successful online, do you think you might be interested?

What if I let you try it out first for 14 days for a buck, are you curious yet?

Here is some of the background for this system. You may have heard of  Mike Dillard, he is one of the online gurus.  He has over 100,000 people on his list of leads, can you image that!  Well this system blueprint is his brain child and three other gurus took that blueprint and developed this system that is creating many more successful leaders online everyday.

I cannot put in words the quality of this training.  The new and different techniques that the members of this system have added in the back office make this system the best source on the internet.  I know that is saying a lot, but that is a fact.

So, now just click this banner and sign up for your trial period.  I will be shocked if you do not find exactly what I have told you and more.

To your success,

Kathy Sammons
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There are many considerations to think about when you are marketing and selling.  It does not matter if you are doing this in a brick and mortar operation or an online business.  A major consideration is the buying personalities of your target market.

It is important in any sales situation to be able to figure out which category your potential client is in.  There are five categories, as well as many sub categories, but I am only going to talk about the top five.

The first one is the apathetic buyer.  This person is completely negative and it does not matter what you say or do they are not going to buy.  It is best to figure this one out early, and politely excuse yourself from their presence as soon as possible, no need to waste your time!

The analytical buyer is… all about the details.  They like to know exactly how it all works.  They want to know everything and they are not concerned with the amount of time that you have to spend telling them.  If your product is more nuanced it is going to be very difficult to sell to them.  However, if your product is based on facts and figures then you are in luck!

Another buying personality is the emotional, relationship-oriented buyer.  They are more concerned about what other people’s reaction to the product is.  They want to know how it is going to effect others, as well as themselves.  They want to make sure that this purchase will not have a negative effect on the people around them.  They are very interested in testimonials, so make sure you have those available.

Then there is the entrepreneurial, practical and task focused buyer, they just want the bottom line.  How is this product going to benefit me, just give me the facts, that is all they want.  If you can show them the main benefit directly they will probably buy on the spot.

Finally is the self-actualizing buyer who knows exactly what they want and what they want to pay.  They are usually already looking for that product and if you have it, they are gong to buy.  We all wish we could see more of these I am sure!

It is a learned skill to be able to figure out which one of the different buying personalities your potential client has.  You can not sell all people the same way and the sooner you figure that out the more sales you will be able to make.  This is done through asking questions.  The first part of your sales presentation should be focused on these questions and figuring out what type of buyer they are and what, if any, emotional hot buttons they have.

With the exception of the analytical buyer, the buying decision is an emotional one.  Spending the time to make sure they know that your product has the highest quality on the market, without making an emotional connection is a waste of time and effort.  Focus on asking them questions and creating an emotional connection, and you will be on your way to closing all the sales you want.

Happy trails…..

Happy sales…..

Kathy Sammons

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Let me know if this was helpful or just share your opinion.  Tweet it to your followers and help them understand the different buying personalities.

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I was thinking about the evolution of direct sales, looking at how far it had come from door to door peddlers in the late 1800s, to the sleek PPC (pay per click) capture pages of today.

Many well known businesses have had their start… in direct marketing.  In 1890 David McConnel started selling perfumes from his company in New York City, by 1906 there were 10,000 representatives.  In 1937 they changed their name to Avon.

Then there was the, always familiar, Fuller Brush company that started in 1905.  In 1931 Frank Stanley Beveridge, who was the former vice president for Fuller Brush Company started a company called Stanley Home Products.  They sold household items that people used every day.  Starting in the depth of the great depression their idea was that many people could start their own business with little money down, and be very successful.

It was during this time that they figured out a way of increasing sales by promoting to groups and organizations.  Along the way they moved into the home and thus the home party plan was born.  It was this training that produced leaders like Mary Kay Ash founder of Mary Kay Cosmetics and Brownie Wise of Tupperware, as well as others.

In 1934 a vitamin company, selling food supplements, became the king of the vitamin world.  Nutrilite went on to develop the first MLM style compensation plan in 1945.  In 1949 a couple of buddies started working with Nutrilite and became some heavy hitters in the business.  In 1959 these two men had a falling out with Nutrilite and started their own business, the Amway Corporation.  Interestingly enough, in 1972 Amway acquired Nutrilite.

Companies continued to improve products to bring to market and there were many product breakthrough in the direct sales industry.  In 1956, for instance, Dr. Forrest Shaklee developed a method of extracting minerals from vegetables and created the Shaklee Vitamin Company.

I find it very fitting that in this time of economic distress, we are again seeing an increase in companies and distributors using this form of product marketing.  Many people today fill the internet, seeking a better way of making a living.  It is in their hopes and dreams, that companies are moving ahead and developing new products and services that continue to build our industry to the force that it is today.

For more information see: The History of MLM

Kathy Sammons

Kathy has worked with many entrepreneurs that are now successful in their MLM company by sharing with them the lead generation tool that is rocking the internet marketing industry.  If you want to move ahead and figure out how to market your MLM MLSP is where you will find your answers.